eMedia Showcase

Zite

	Strengths	Weaknesses
	Multiple news/info feeds grouped into one reader Visually attractive & highly customizable Content automatically categorized New items added based on personal reading / liking history	Potentially overwhelming with lots of content without clear overview of subscriptions.
	Opportunities	Threats
	Reading experience based on personal preferences Algorithm provides serendipity	User looses overview and control (on initially selected feeds)

Zite is a personalized iPad magazine. The application bundles multiple articles and items from all over the web into a magazine, unique for every user.

Content is selected on basis of ones Twitter and/or Google Reader subscription, and factors such as popularity on the web, among other users and on personal liking / reading history within the app. For each item, the user can indicate whether he/she likes or dislikes it and whether he/she wants more items of this source / topic.

Zite automatically groups articles in specific categories, which the user can turn on or off. There is also a Top Stories section.

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Grey's Anatomy Sync

A richer TV experience

	Strengths	Weaknesses
	Application provides extra information about the TV-program one is watching Possibility to interact with other people who are also watching	Requires active attitude while watching TV
	Opportunities	Threats
	iPad as a second screen with meta-functionality Provides a new interactive TV watching experience Broadcasters can engage with viewers	Possibly forms a distraction for the TV

The Grey’s Anatomy Sync app for iPad lets you experience TV program 'Grey’s Anatomy' in a new way. With the application, users can interact with other viewers and get episode-related content delivered in real time while watching Grey’s Anatomy live on ones TV.

The app syncs the iPad to ones TV by literally listening to the audio from the TV (in which an inaudible code is integrated). When synced, users can connect with others, chat about the episode, take polls and quizzes, unlock bonus content, etc.

The app is only available in the US.

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The Daily

An iPad-only news service

	Strengths	Weaknesses
	Content produced solely for iPad Interactive and multimedia-rich Sharing possibilities Low price	(Still) based on print navigation styles and formats Only available in US app store No personalization options
	Opportunities	Threats
	Unique digital news experience Digital revenue model for news	Low price-setting requires a lot of subscribers Sharing possibilities makes content semi-public

The Daily is a news application for the iPad. Content is produced specifically for this application; new editions can be downloaded daily for the price of $0.99 .

The app features the sections News, Gossip, Opinion, Arts & Life, Apps & Games and Sports. Every edition is structured like a print magazine with pages, but every article can be reached in different ways.

Content from the app can be shared by users to others via email, Facebook and Twitter.

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VI Tablet app

Dutch soccer news and info on iPad

	Strengths	Weaknesses
	Good use of digital possibilities (video, latest news, radio, personlization, push notifications, etc.) Well designed, and looks good Clear and simple navigation Different sorts of content	Links (to video's) don't work in textual articles No (social media) sharing possibilities Digital edition of magazine lacks interactivity
	Opportunities	Threats
	Combination of (basic) free and (in-depth) paid content can boost sales? More integration between free and paid content; e.g. gather and follow stories	Apple restricting free subscription models, based on original print subscriptions

The VI Tablet App is an iPad app of Voetbal International (Dutch football news organization), developed by The Saints, Resoluut and Woodwing.

The application provides different types of content, both free and paid. Sections such as latest football news, video's, popular items, football scores and even VI's radiochannel are integrated into one application. Users can follow news about their favorite football team and receive push notifications with important updates.

On top of that, the app also provides the possibility to read digital editions of VI's magazine. Subscribers to the print magazine get free access, others can also subscribe or buy specific editions.

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NewsMix

Personalized and popular news

	Strengths	Weaknesses
	Combination between peronalized and popular news Different item collections for different ways to use Easy & fast navigation, reading and sharing	No possibility to personalize index page (i.e. change categories) Takes time and effort to configure, especially personalized content
	Opportunities	Threats
	Not only popular news, nor only personalized news: room for serendipity	Potentially overwhelming, because of many possibilities to use

NewsMix is an iPad application, developed by sobees, that delivers peronalized news.

The application retrieves both news from the web and news from sources the user has indicated, such as Facebook, Twitter and RSS-feeds. All this information is combined and presented to the user in a tablet-friendly manner, with lots of visual material.

Items can be browsed per category (such as Politics, Sports and Science) and by type of material (photos or videos). There is also a personlized category that presents items based on your history of liking items.

Articles can both be read in a reformatted layout and on the original website, and can be shared from within the app via social media.

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