NewsMix

Personalized and popular news

	Strengths	Weaknesses
	Combination between peronalized and popular news Different item collections for different ways to use Easy & fast navigation, reading and sharing	No possibility to personalize index page (i.e. change categories) Takes time and effort to configure, especially personalized content
	Opportunities	Threats
	Not only popular news, nor only personalized news: room for serendipity	Potentially overwhelming, because of many possibilities to use

NewsMix is an iPad application, developed by sobees, that delivers peronalized news.

The application retrieves both news from the web and news from sources the user has indicated, such as Facebook, Twitter and RSS-feeds. All this information is combined and presented to the user in a tablet-friendly manner, with lots of visual material.

Items can be browsed per category (such as Politics, Sports and Science) and by type of material (photos or videos). There is also a personlized category that presents items based on your history of liking items.

Articles can both be read in a reformatted layout and on the original website, and can be shared from within the app via social media.