VI Tablet app

Dutch soccer news and info on iPad

	Strengths	Weaknesses
	Good use of digital possibilities (video, latest news, radio, personlization, push notifications, etc.) Well designed, and looks good Clear and simple navigation Different sorts of content	Links (to video's) don't work in textual articles No (social media) sharing possibilities Digital edition of magazine lacks interactivity
	Opportunities	Threats
	Combination of (basic) free and (in-depth) paid content can boost sales? More integration between free and paid content; e.g. gather and follow stories	Apple restricting free subscription models, based on original print subscriptions

The VI Tablet App is an iPad app of Voetbal International (Dutch football news organization), developed by The Saints, Resoluut and Woodwing.

The application provides different types of content, both free and paid. Sections such as latest football news, video's, popular items, football scores and even VI's radiochannel are integrated into one application. Users can follow news about their favorite football team and receive push notifications with important updates.

On top of that, the app also provides the possibility to read digital editions of VI's magazine. Subscribers to the print magazine get free access, others can also subscribe or buy specific editions.