The Daily

An iPad-only news service

	Strengths	Weaknesses
	Content produced solely for iPad Interactive and multimedia-rich Sharing possibilities Low price	(Still) based on print navigation styles and formats Only available in US app store No personalization options
	Opportunities	Threats
	Unique digital news experience Digital revenue model for news	Low price-setting requires a lot of subscribers Sharing possibilities makes content semi-public

The Daily is a news application for the iPad. Content is produced specifically for this application; new editions can be downloaded daily for the price of $0.99 .

The app features the sections News, Gossip, Opinion, Arts & Life, Apps & Games and Sports. Every edition is structured like a print magazine with pages, but every article can be reached in different ways.

Content from the app can be shared by users to others via email, Facebook and Twitter.