Grey's Anatomy Sync

A richer TV experience

	Strengths	Weaknesses
	Application provides extra information about the TV-program one is watching Possibility to interact with other people who are also watching	Requires active attitude while watching TV
	Opportunities	Threats
	iPad as a second screen with meta-functionality Provides a new interactive TV watching experience Broadcasters can engage with viewers	Possibly forms a distraction for the TV

The Grey’s Anatomy Sync app for iPad lets you experience TV program 'Grey’s Anatomy' in a new way. With the application, users can interact with other viewers and get episode-related content delivered in real time while watching Grey’s Anatomy live on ones TV.

The app syncs the iPad to ones TV by literally listening to the audio from the TV (in which an inaudible code is integrated). When synced, users can connect with others, chat about the episode, take polls and quizzes, unlock bonus content, etc.

The app is only available in the US.