Zite

Personalized magazine for iPad

	Strengths	Weaknesses
	Multiple news/info feeds grouped into one reader Visually attractive & highly customizable Content automatically categorized New items added based on personal reading / liking history	Potentially overwhelming with lots of content without clear overview of subscriptions.
	Opportunities	Threats
	Reading experience based on personal preferences Algorithm provides serendipity	User looses overview and control (on initially selected feeds)

Zite is a personalized iPad magazine. The application bundles multiple articles and items from all over the web into a magazine, unique for every user.

Content is selected on basis of ones Twitter and/or Google Reader subscription, and factors such as popularity on the web, among other users and on personal liking / reading history within the app. For each item, the user can indicate whether he/she likes or dislikes it and whether he/she wants more items of this source / topic.

Zite automatically groups articles in specific categories, which the user can turn on or off. There is also a Top Stories section.